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AI Design Engineering Work Blog About

Insights

Notes from actually shipping
software, not just writing about it.

Real breakdowns from projects we've shipped: engineering decisions, AI integrations, and what building software for real businesses actually looks like.

Software Projects Fail Before the First Line of Code

Process

Software Projects Fail Before the First Line of Code

The engineering is usually fine. The problem was never defined properly. Here are the questions we ask on every discovery call, before a number exists, and why quoting fixed price forces us to ask them.

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Claude Code Builds Ugly Websites Until You Do This

Claude Code Builds Ugly Websites Until You Do This

Why We Quote Fixed Price, Not Hourly

Why We Quote Fixed Price, Not Hourly

Our Default Stack, and Why We Rarely Deviate From It

Our Default Stack, and Why We Rarely Deviate From It

The Two Problems We Actually Solve for Clients

The Two Problems We Actually Solve for Clients

Where AI Actually Earns Its Place in the Systems We Build

Where AI Actually Earns Its Place in the Systems We Build

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