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Insights

Notes from actually shipping
software, not just writing about it.

Real breakdowns from projects we've shipped: engineering decisions, AI integrations, and what building software for real businesses actually looks like.

What Replacing a Manual Process Actually Looks Like, Start to Finish

Process

What Replacing a Manual Process Actually Looks Like, Start to Finish

The build is rarely what goes wrong. Migrating the old records, running two systems side by side, and getting staff to actually stop using the spreadsheet are where a manual process replacement is won or lost. Here is the sequence we run, with Peekaboo Daycare's twenty years of paper admissions as the example.

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Off-the-Shelf vs Custom Software: How We Tell Clients Which One They Actually Need

Off-the-Shelf vs Custom Software: How We Tell Clients Which One They Actually Need

Software Projects Fail Before the First Line of Code

Software Projects Fail Before the First Line of Code

Claude Code Builds Ugly Websites Until You Do This

Claude Code Builds Ugly Websites Until You Do This

Why We Quote Fixed Price, Not Hourly

Why We Quote Fixed Price, Not Hourly

Our Default Stack, and Why We Rarely Deviate From It

Our Default Stack, and Why We Rarely Deviate From It

The Two Problems We Actually Solve for Clients

The Two Problems We Actually Solve for Clients

Where AI Actually Earns Its Place in the Systems We Build

Where AI Actually Earns Its Place in the Systems We Build

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