Ribbon Plumbing

A burst pipe at midnight doesn't wait for office hours, but the old site gave visitors nothing to do outside them except leave. We built an instant quote request flow that works any hour, so an emergency call becomes a submitted request in minutes instead of a missed enquiry until morning.

The challenge: The emergency arrives after hours

Plumbing emergencies do not keep office hours. A burst pipe at midnight is the most urgent, highest-intent enquiry a plumber can receive, and it was exactly the one the old site could not take.

Outside opening times the site offered a phone number nobody was answering. The visitor's only options were to wait until morning or to keep searching, and at midnight almost nobody waits.

The solution: A request flow that works at any hour

• Instant quote requests: A visitor describes the job and submits a request in minutes, at whatever hour they are standing in the water.
• Built for the emergency case: The flow assumes somebody stressed, on a phone, in the dark, rather than somebody comparing options at leisure.
• Requests land ready to action: Each submission arrives with the detail needed to respond, rather than as a missed call to return.
• Conversion-first structure: The page is built around getting an urgent visitor to a submitted request, not around describing the company first.

More on how we approach web and product design.

Business value & impact: The midnight enquiry stopped going to someone else

The enquiries that were quietly leaking away after hours are the ones this recovers.

• After-hours enquiries are captured: A request submitted at 2am is waiting in the morning instead of having gone to whoever answered first.
• Urgency is met with an action: The visitor has something to do at the moment they most need to do it.
• Better information on arrival: Jobs come in already described, so the response can be prepared rather than improvised.

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