SpringKleaners

Visitors landing on the old site had no way to know what a clean would cost or whether SpringKleaners even served their suburb, so most left without booking. We built an instant quote tool and a suburb-based booking flow, so a visitor can go from "how much" to "booked" without a phone call in between.

The challenge: Two unanswered questions, one lost booking

Every visitor arrived wanting to know what a clean would cost and whether SpringKleaners covered their suburb. The old site answered neither, so the only way forward was to phone and ask.

Most did not. A visitor who has to make a call to find out a price is a visitor who compares you against whoever published theirs, and the enquiry was lost before anyone knew it had existed.

The solution: Price and coverage, answered on the page

• An instant quote tool: A visitor gets a price from the details of their own job, on the page, without a phone call standing between them and the number.
• Suburb-based booking: Coverage is answered by selecting a suburb, so nobody works through a booking only to find out they are outside the service area.
• Quote straight into booking: The price and the booking are one flow, so a visitor who likes the number does not have to start again in order to act on it.
• Built for the phone: The flow works properly on the device most of this traffic arrives on, since a cleaning quote is rarely researched at a desk.

More on how we approach web and product design.

Business value & impact: From 'how much' to 'booked' without a call

The booking that used to depend on a phone call now completes on the page.

• Price objections handled up front: The cost question is answered while the visitor is still interested, rather than after they have left to find out elsewhere.
• No wasted journeys: Coverage is established before someone invests time in a booking they cannot complete.
• Enquiries arrive ready: A booking comes in with the job details already captured, instead of needing a call to establish them.

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